Codeless Interactive, LLC
Brad Smith is a Partner at Codeless Interactive, LLC, which specializes in custom web development and customer acquisition services.
August 13, 2014
Experiential marketing has evolved from passing out free SWAG to new, rich customer experiences. Here's how the relationship between brands and consumers is evolving, and how you can benefit.
October 21, 2013
Social media provides you with a great opportunity to reach and engage with more potential clients and customers than ever before. But if you don’t come up with a plan for managing social media, then it will manage you. Here are five ways to make sure you're being effective (and efficient) in social media.
October 01, 2013
One of the best ways is to "seed" a campaign is through business development. Identify larger communities, media properties, and influential people that also cater to your target audience. Then you partner with them by providing something they don't have, in exchange for something they do have (e.g. eyeballs).
September 27, 2013
Facebook marketing looks easy. But in reality, it's incredibly difficult. Because simply adding fans isn't good enough. And "engaging with your audience" doesn't pay the bills. If you want to make Facebook marketing work for your organization, then somehow, someway, we need to figure out how to increase reach.
September 21, 2013
The problem with social media marketing is that it's extremely easy to get tunnel vision. Every other article and news story gushes over some minutia that rarely warrants the excitement. Instead, it's more helpful to look at everything from 30,000 feet and see how all the pieces fit together.