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Brad Smith is a Partner at Codeless Interactive, LLC, which specializes in custom web development and customer acquisition services.
Thanks Dave -- appreciate the comment and totally agree about the value of educational content!
Hey Barry, thanks for the comment and couldn't agree more with you. How was SMXWest?
Hi Aine -- here's one. Hope that helps!
Thank you James -- appreciate it!
Thank for your comment. I think it depends on the organization's goals, and why they're using social media in the first place. For example:
Ultimately, the best teams are always cross-functional with different types of people (but sadly, it doesn't work like that).
Thanks! I find it useful to use verifiable 3rd party research, personal data/analytics, and then put it in a high-level narrative they understand (increasing revenue, decreasing costs).
Sometimes it's also better to ask for forgiveness instead of permission... so take the initiative and run a few tests -- then you can show them proof of how your strategy/tactic is better for the organization long-term.