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Frank Speiser is the visionary technologist who has brought a science-based approach to marketing and publishing on social networks. He was one of the first people to understand that in order to win the fight for audience attention, businesses and brands needed to be able to reliably determine the real-time value of their content on the social graph. His approach to using applied mathematics, language analysis and technology helped develop the algorithms that power SocialFlow’s ability to understand data and led to a new perception of the value of attention on social networks. Frank has been exploring the practical applications of science and data since his early childhood when at age 8 he made his first program to translate sheet music into sound via BASIC. Since then, Frank went on to hold the CTO positions for New York based Takkle, Inc. (acquired by Alloy Media+Marketing), and video and social site HEAVY. A self-declared baseball fanatic, Frank has been collecting player cards and memorizing statistics since he was young. For him, the game was always about the data and he uses his passion for the sport to create an analogy for what social media managers face when they publish to the web: “Staring down a pitcher at the plate, you have a split second to decide whether to swing or to wait. The growth of Twitter and Facebook means that companies and brands need to make the same split-second decisions everyday based on millions of interactions. At SocialFlow, such fine-grain real-time decisions are what we do every day for our clients.”