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Fraser is founder and CEO of Taggstar.com, a platform which lets publishers add layers of content to their online images, making them interactive and shareable.
Prior to founding Taggstar, Fraser was Managing Director – Commercial & Media at lastminute.com, one of Europe’s leading online travel and lifestyle businesses, for six years. During his time at lastminute.com, Fraser helped expand the commercial organisation into six European countries. This rapid growth was achieved through constant innovation and optimisation of the online advertising offering, exploiting new ancillary revenue streams, and most recently, by diversifying into the large and valuable world of CPC/paid search budgets.
Fraser has a depth and breadth of experience in online traffic monetization (CPM, CPC and CPA affiliate marketing), building and managing sales teams and technology product development and implementation. He is also highly experienced in engaging with digital advertisers and publishers to deliver superior commercial results for their spend, and achieve value from their traffic.
Prior to lastminute.com, Fraser was the Vice President, Business Development at Shaw Brothers Media (Hong Kong), Co-Founder of E-The People.com (New York) and an Associate in the mergers and acquisitions department of US investment bank, Morgan Stanley & Co., based in New York and later, Menlo Park, California.
Fraser attended Eton College and Princeton University, where he received a BA degree with honours in Modern Languages.
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