Freddy Aurso is the founder and CEO of Lighthouse8 - Business Engineering. Previously, he was heading up the Asia Pacific team for LBi, the digital arm of Digitas. Freddy was one of the founders of Europes biggest search marketing company, Bigmouthmedia. He has more than +12 years experience defining and executing transformational digital strategies for some of the worlds biggest brands.

Across their offices in Europe and Asia/Pacific, he is now working with a team of digital specialists collaborating with brands to enrich people's lives via service design, branded content, mobile, CRM, social media, digital display, search affiliate marketing, usability and analytics.