I've been leading change in the digital/social media marketing space for eight years, recognized by thought leaders as a visionary who challenges the status quo with creative solutions that advance the art and science of selling to professionals. I'm passionate about building and executing audience-centric strategies that leverage all aspects of integrated marketing: planning, target audience development, content marketing, SEO/SEM, demand generation, channel planning and measurement/optimization.

As the brand marketing leader for SAP Community Network for 6 years, I drove that SAP sub-brand's distinctive messaging, value proposition, audience engagement tactics and member monetization for this highly-regarded 2 million-member B2B community. I claim many firsts at SAP, including Initiating the extension of community to branded social media channels, inclusion of social strategies in product marketing programs and now governing SAP's strategic digital/social presence across all products and geographies.

I've built and managed dynamic high-performing marketing teams at SAP and Palm who drove change, established best practices and exceeded goals consistently. I thrive in ambiguous environments, working with internal and external experts to develop and articulate strategies and programs to effectively serve customers.

Recognized as strategic thinker and innovator in digital media by AdAge, who awarded me a Top Digital Marketer designation in 2013 and 2014.