Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Agree with your view! There is an almost obsession with "influence" - but it is too much about Klout scores (and other attempts to measure). But these all assume that retweets etc means influence. Advocacy is the real key. It is important to remember that the vast majority of people online are "passive" - in that they read and can be influenced by the content and recommendations. But may not leave comments, retweet, "like" etc.
I blogged about this same point recently in a posting called: "Influencers versus Advocates. Which is more important for your brand?" Hopefully this helps add to your discussion:
Thought provoking article! I think the key is that we all need to focus on WHAT we want to achieve and WHY - and then make sure that we are being open minded, flexible and keeping ahead of the curve in the HOW we need to delver it. So as you say, today it may be one set of tools - and tomorrow another. This is no different to the past - other than the speed of chnage has got so much faster. It took years and years for conusmers to dopt new tools as they emerged like radio, TV and internet etc - now it happens so fast.
Hope that helps!
My blog Marketing Unleashed is at http://www.garybembridge.com
I agree with some of the comments above that LinkedIn and Pinterest are not really competing and offer different thinsg to different targets.
People are visual by nature - an this seems to be evolving into a platform to share ideas and stimulation for projects like weddings, hoem decoration and so on. I think it will find a place eventually that is about projects - and is (in reality) effectively like the old scrapbooks people keep...