Gary Goldhammer is an award-winning, thought provoking and business-driving digital communications strategist with more than 21 years of experience in online marketing, advertising, public relations, public affairs and journalism. He has built and led regional/global teams, creating innovative best-in-class programs for clients including Adobe, eBay, HP, Nike and The Walt Disney Company. He currently serves as Executive Vice President, West Coast Client Service, for Velocidi, a digital agency with offices in New York and San Francisco.
November 05, 2012
Giving clients a social media strategy used to make agencies and clients look smart, now it just makes us look pathetic. Social media is nothing more than a buzzword, a security blanket, an emperor with no clothes.
July 02, 2012
A LONG, LONG TIME AGO... I can still remember how the L.A. Times used to make me cry. Hardly a week would go by it seemed without them scooping me on some local story. I scooped them once in a while, too, but our battles were more like the Celtics and Lakers in the ‘60s and ‘70s – always in the...
February 03, 2012
Google’s mission is simple, bold, and in the annals of silicon culture, tantamount to sacred gospel: “Organize the world‘s information and make it universally accessible and useful.” Today, however, there is a New Testament being written: “Organize Google’s information about the world and make it selectively accessible and mostly useful.”
April 04, 2011
I’m uncomfortable because every time – I mean every damn time – the questions devolve into a turf battle over whom should “own” social media (as if any one discipline can or should “own” a public conversation.) If it’s the Public Relations Society of America (PRSA), it’s PR people beating the drum. If it’s a group of marketers, well take a guess what they think.
March 27, 2011
Every few months when I’m back in the Midwest, I make it a priority to visit a Wal-Mart. I go up to people and ask if they are on Twitter or Facebook. I ask how they get their news and if they’ve ever “liked” a brand or checked-in on Foursquare. The answers are eye opening and refreshing.