Gaurav Mishra
| @https://gauravomicsI help organizations rethink purpose and participation and engage people through storytelling and crowdsourcing. Asia Director of Social at MSLGROUP/ Publicis Groupe.
29 articles by Gaurav Mishra
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The Future of Branding
May 28, 2012 -
The Future of Branding
May 28, 2012 -
Why Can't Public Figures Stay Out of Trouble on Twitter?
June 14, 2011 -
Is Delivering Happiness a Valid Social Purpose For a Corporation?
April 18, 2011 -
Participation and Purpose Are the Fifth and Sixth Ps of Marketing
March 23, 2011 -
Marketers as 'Movement-Makers' -- Not 'Snake Oil Salesmen'
March 6, 2011 -
Research: Fortune 100 Companies Have 20 Social Media Accounts on Average
Feb. 20, 2011 -
How is the Social Web Disrupting the Agency Ecosystem (in India and China)?
Dec. 22, 2010 -
How Does the Consumer Decision Journey in India and China Differ From Mature Markets?
Dec. 21, 2010 -
If You Want People to Talk About You, Become Remarkable
Dec. 19, 2010 -
My Top Three Social Media Marketing Predictions for 2011: The Good, the Bad and the Ugly
Dec. 18, 2010 -
An Introduction to Integrated Influencer Marketing
Dec. 14, 2010 -
When You Want to Change the World, a Lifetime is Short-Term
Nov. 5, 2010 -
Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy?
Oct. 4, 2010 -
Should Brands Approach Community Engagement Like Governments Approach Public Diplomacy?
Oct. 2, 2010 -
Social Networks and Communities Can Be Content-Centric or People-Centric
Oct. 1, 2010 -
You Need a Social Object, Not Only Shared Self-Interest, to Build a Strong Online Community
Sept. 28, 2010 -
Once Again, Social Media/ Business/ CRM is Not About What Brands Say, But About What Brands Do
Aug. 8, 2010 -
Niche Social Networks Turn to Social Gaming and Social Entertainment
July 25, 2010 -
The Difference Between Communities, Social Networks and Social Outposts
July 21, 2010 -
Why You Should NOT Integrate Game Mechanics Into Your Service
July 15, 2010 -
Is Game Mechanics Enough to Create Meaningful Social Games?
July 13, 2010 -
Four Powerful Strategies For How Luxury Brands Should Use Social Media
July 3, 2010 -
Forrester Report on Social Technographics in India
Jan. 22, 2010 -
Global Post Article on Caste-Based Communities on Facebook and Orkut
Jan. 22, 2010