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I have asked this question often. As have others of my decision to use my accout as the company account. I also run it. Have to be sure to keep political and personal views to myself ... sometimes it is hard.
I have read many eBooks. Most are designe to tell you either why you should do something or what your should be doing. What about an eBook that tells you not only what, but how to do it? This would make it much longer and be more text focused. However, it is not necessarily data driven. White papers seen to want to sell a product, eBooks a service. Thus, eBook are often short on the how-to part.