Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Guillaume is the CEO & co-founder of Scoop.it, the leading publishing-by-curation platform. Launched in Nov. 2011, Scoop.it attracted about 100 million unique visitors in two years by enabling people and businesses to efficiently discover, curate and share relevant content on their topics of expertise.
He’s also a board member, business angel and advisor for various start-ups, including Tedemis, the leader in ad email retargeting in Europe.
Guillaume’s previous company, Musiwave, became the leading Mobile Music Service Provider in Europe and was sold for $120 million in 2006. It is now a Microsoft company. A former Mobile Industry executive in the late 90’s, Guillaume also launched Goojet, a mobile social media which topped 1m downloads in France at the end of 2010.
Originally from France, Guillaume received a Master of Science in Engineering from Stanford University and now lives in San Francisco.
Great recap Monica: thanks! I've actually just elaborated on why Social Media pulbishers might have no other option than to embrace content curation following the recent Facebook changes: http://blog.scoop.it/2014/06/18/social-media-publishing-is-dead-as-we-know-it/
Also, I'd love to hear your thoughts on what gaps Scoop.it doesn't fill yet for your own needs (I'm one of the founders). Beyond auto-publishing (which i have a strong take against as we discussed with Lee: http://bit.ly/1ykDGCq), I believe we cover all the points you listed (though the be fair some with our premium versions only).
Thanks for the feedback!
Great point Sue and one that I've often seen underestimated (as I highlighted myself in a talk last week: http://sco.lt/8cXY81).
As you pointed out, one of the reasons for this is certainly the hype on social media (and its apparent simplicity). At Scoop.it (I'm one of the founders), we've been trying to identify the other reasons explaining that by observing how many companies - small or large - were considering their content strategy:
- small businesses are often finding it difficult to integrate their social media publishing efforts with their own website in a simple way (hence our own efforts to integrate with Wordpress, offer embeds and make website integration super easy);
- larger companies can also face that (even when they have IT departments, they're not always reactive and available for marketing-driven projects) but there's another factor: very often, social media publishing was initially defined as a standalone role (and even if it's a cliché, sometimes to the millenial in the team who "got it"). This meant it grew in a silo alongside other marketing activities such as SEO, content marketing or building up the WebSite to modern standards.
I'm curious to what other factors/bottlenecks you' ve identified with your clients?
Would be happy to. I'm Guillaume at scoop.it.
Awesome post Mike and exactly the trend we see happening with more and more of our enterprise clients at Scoop.it (I'm one of the founders): while a lot of companies are still in a command-and-control mode with small marketing teams in charge of every aspect of outbound communication, we see a growing number of organizations realize they need to leverage their employees so that their communication becomes much more effective as you described.
Content plays a key role here: you not only need to have content hubs for that to happen but they need to be easy to curate, share and publish. As often, adoption is key and you need systems where employees can easily take ownership through a rewarding experience which seems to be what's driving more and more demand to use Scoop.it internally within the enterprise.