Gib Bassett is the Global Program Director for Consumer Goods within Manufacturing where he leads industry marketing for the group. He works directly with and supports the Global Manufacturing Consumer Goods teams. Gib brings a deep background in digital marketing to Teradata. He has more than 15 years of experience in technology, analytics and consumer marketing, working with such firms as Fair Isaac (FICO) and SPSS. He has held leadership positions in alliances, product marketing, and business development. Gib has a BA in Public Relations from Purdue University and an MBA from DePaul University. Contact him at firstname.lastname@example.org or follow him on Twitter @gibbassett. Gib is a contributor to the Teradata Industry Experts Blog.