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Gillian started www.thelocaltravelerns.com with her husband two years ago as a hobby blog to share their experiences around Nova Scotia. Their travels struck a note with locals, expats and visitors, and today she is a full-time blogger. Gillian is a lover of all things social media and is a strong supporter of the buy local movement. On February 1st, 2013, she launched the MadeInNS Initiative aimed at helping small businesses increase their online profile. This webinar is part of that initiative, with a goal of helping small business learn simple tools to help increase the effectiveness of their social profiles.She also just launched a video webinar on responsible travel which can be viewed here.
We are just trying our first integrated social media campaign that uses Instagram. I wasn't sure how effective it would be but in this case it has been working well. It's been driving comments, likes and purchase inquiries, and bringing people back to the main website. You can check out our campaign as it develops: thelocaltravelerns.com/localwishlist Instagram/Twitter: #LocalWishlist Pinterest: http://pinterest.com/localtravelerns/shop-local-christmas-wish-list/