Gini Dietrich
Chief Executive Officer, Arment Dietrich, Inc. | @ginidietrichGini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc., a firm that uses non-traditional marketing in a digital world.
The author of Spin Sucks, the 2010 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog, Gini has delivered numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.
One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago Business, AllBusiness, and Franchise Times.
197 articles by Gini Dietrich
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Content Creation Without Ever Writing a Word
June 16, 2014 -
The Lies PR Firms Tell
June 3, 2014 -
Whisper Campaigns and Why Spin Sucks
May 30, 2014 -
Founder vs. CEO: How to Scale Your Business
May 28, 2014 -
Spin vs. Positioning: How to Choose One Over the Other
May 6, 2014 -
Fiction Makes You a Better Storyteller and Content Producer
April 24, 2014 -
7 Tips to Manage the Critics Online
April 10, 2014 -
Eight-Step Process to Clean-up Your Online Reputation
April 1, 2014 -
Why We Won't Shut Off Blog Comments
March 28, 2014 -
Negative Criticism: 3 Things GM is Doing Extraordinarily Well
March 27, 2014 -
Tips to Plan, Research, Write, and Publish Your Content
March 19, 2014 -
Five Things You Can Learn from the Under Armour Olympics Crisis
March 18, 2014 -
Vanity Metrics in PR May Be a Necessary Evil
March 14, 2014 -
Where Should You Build Community?
March 12, 2014 -
Five Tips to Deal with Angry Clients
March 7, 2014 -
Kelly Blazek Proves Communicators Have One Chance to Get it Right
March 6, 2014 -
What Mastercard Learned about Journalistic Ethics
March 4, 2014 -
Five Ways "No Men" Help Your Business
Feb. 28, 2014 -
Do Journalists Prefer Contact Through Social Media or Email?
Feb. 26, 2014 -
Narrowcasting: How to Use Research and Engagement for Growth
Feb. 25, 2014 -
Quora in Your Earned Media Efforts
Feb. 14, 2014 -
The ROI of Brand Journalism
Feb. 12, 2014 -
Over-Communicate to Be a Better Leader
Feb. 11, 2014 -
The Role of Long-Form Content in Brand Journalism
Feb. 6, 2014 -
Media Relations: Why The Economist Thinks We Have It Wrong
Jan. 29, 2014