HighPoints Learning Inc.
Head Product Management and Marketing
Over the last 8 years I have also been deeply fascinated with the area of Online Marketing. I have helped several SMBs with limited resources to build their traffic through SEO techniques effectively. This has helped them earn revenues through subscriptions, Google Adsense and affiliate marketing programs. I have successfully leveraged best practices for the use of social media channels and email marketing campaigns to build brands and promote services of several startup companies. My blogs on Social Media are published, read and shared in one of the most widely read blogs in the space. I am an Online Marketing Certified Professional (OMCP). I am currently working with startups in the Healthcare industry, building tools enabling collaboration on the web and improving patient compliance with medication through the use of smartphones, tablets and Social Media channels like Facebook, Twitter, YouTube and LinkedIn. I am providing the strategy for their Online presence and responsible for implementing the strategy effectively. I am available for Consulting opportunities related to Social Media Strategy and its implementation.
April 04, 2012
TIBBR a product of TIBCO provides a quick and easy way of starting social networking in an enterprise. It has abilities beyond just networking by allowing integration with your ERP, CRM and other transactional systems. You can integrate it with your Facebook, LinkedIn and Twitter accounts as well. It is easy to use as it has a Facebook like user experience and hence adoption levels could be high. It is available on the Cloud and also has an on-premise option to protect your company's data governance and privacy policies.
March 16, 2012
A site like Facebook allows and encourages users to create their own apps, games and commerce sites that can be used by other members. Such apps could potentially access a lot of your unprotected data. Similarly in recent reports it was stated that Google, Apple and apps on Android, iOS have access to all your data on the smartphone.
March 13, 2012
My focus in this blog post is on the tools available to set up shop in Facebook and other Social Media channels. Some of these provide platforms, products and services beyond just setting up shop in Facebook. These products some or all of the following features: Store on Facebook, Easy installation and set up, Full store functionality, Customizable display banner and Storefront Custom Header, Product search and browsing
February 24, 2012
team of dedicated professionals with a supervisor at a senior level is required to manage this whole Social Media equation for your organization. Size of the team will vary but you need people with the time, resources and skills that understand different channels well.
February 24, 2012
Social Media in the Workplace - HR Departments in recent times have been exposed to several harassment cases, cyber-bullying and privacy violation issues that crop up because employees are connected with each other on Facebook/Twitter/LinkedIn.