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Unsure how to describe myself but I seem to have evolved into an amateur developer / marketing / trader / social media type of guy! Well, that's what I like to think anyway!
Very helpful article, thanks.
Great article Brad - thanks for advice.
It's nice to have a refresher as sometimes generating decent content becomes difficult when doing so many other things in a SMB. Your ideas sound good and I want to try and implement them.
Agreed. Social Media has become part of our customer service and marketing strategy thus creating community and engagement (hopefully!).
Glad I discovered this website and signed up. A thanks for that chat, I look forward to other articles.
I am 28 and a web guy so I can definitely relate to Gen Y! I also undertake our digital marketing and web development at my company, www.theemporiumdirect.co.uk.
To answer your question: "what do you need to change to be more Gen Y friendly?", my initial thought would be to ensure ones business is socially orientated. In other words, ensure there are enough social media facilities in place to allow others to comment and share but also for the business to respond - that part is often ignored. Having share buttons is easy, so is setting up Facebook pages etc, but actually building trust, community and open dialogue is what takes time and it is the business that needs to drive this to make it work. Great point on large businesses being more socially responsible over shareholder profits.
What do others think? How have other people's employers reacted to social media? Do the older generations think social media is a fad or worth the investment?
Be great to hear other people's thoughts.