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Has anyone else wondered whether we are free to use the recommendations we accumulate on LinkedIn as testimonials on our own sites or other projects? Anyone know the answer?
If @Ev knows it was a mistake to cut off third party apps, why is it too late? They can encourage app developers to come back or even partner with them. There are many functions serious Twitter users would love to have and improvements they can make.
If I were Twitter, the first thing I would do is reach out to influencers like me who mentor other influencers. They are not doing a great job of sharing how to use their new features. Apparently, they are taking a hands-off approach to letting the few figure it out themselves.
They could be having people like us sharing with other power users how to add images. Right now, anyone who puts a decent image in a tweet is 20x more likely to have it retweeted. Few have that figured out after all this time.
Almost no one knows that header images are not fully visible on Android, iPhone or Twitter apps. The strange configuration of text on my @GrowMap header is because those are the only areas that appear to work on all devices (I hope).
More people would share videos if they knew that EVENTUALLY they WILL show up. Add a video to a tweet and it appears to not work. How many stop adding videos because they don't think they know how?
I recently found a post on how to use Twitter cards. One of these days I'll make time to actually figure that out and then I will teach others. If Twitter cared, they could support those efforts so they happen now instead of someday.
Thanks, Chris. You know how it is. Businesses get what they pay for and many are going with the least cost solution. If they do that, they must at least be clear on how to ensure their writers aren't stealing content from others. There are decent writers who charge less than 25% of what I charge - but even they don't write for $18/post.
Thanks for taking the time to comment. Many companies hire writers and have no idea what they are doing. It is a lot easier to make a living if you copy and paste existing content than if you spend the time writing it yourself. That is why this happens. We must be wiling to pay writers a living wage or settle for mediocrity or plagiarism. It is often an unsuspecting company's reputation that gets damaged if they hire unethical writers.
Thanks for the heads up. Why any site wants to alienate their loyal users is beyond me - unless their intention is to drive you away like StumbleUpon did. Twitter is not Facebook which is why some of us prefer it. If they make Twitter like Facebook they will push users to move to G+ faster which may be the reason they would break Twitter.
Most companies - and especially corporations - only give lip service to what their customers want. Their focus is the bottom line and customer service is an expense they wish they could eliminate. That is why service often does not have a seat at the table; marketing is seen as an income generator while service is seen as a cost they want to make go away.
There needs to be an entire change of focus and realization of the importance of service to generating new sales. Forward facing employees are the people who keep the customer happy - or don't. If you treat your own people well and with respect and enable them to treat your customers right your business thrives.
For that to happen you have to reward decision making and actually give your employees the power to make your customers happy. No amount of "empowering" speechmaking will turn workers afraid of being disciplined or constrained by control freak managers into great customer advocates.
Social media is going to make increasingly obvious what many of us already know: that corporations do not care about their customers - they only care about their bottom line. Now is a great time for small businesses to get this right.
Make it easy for customers to provide feedback directly AND anonymously (because many won't otherwise) and LISTEN to them. For every person who complains or makes a suggestion dozens or even 100+ more have the same concerns. Customers want to be heard more than anything else. Do not fear complaints because they mean someone cared enough to say something.
Respond and you will create brand advocates. Ignore or delete complaints - especially online - and you flame the fires. Deleting or blocking is a huge mistake because then the angry person will expand where they complain and others will join them and you end up with a firestorm like the one Applebees has going right now. Brands have to learn how to do social media right - and the sooner the better.