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Seasoned search analyst with 10+ years of database, direct and inbound marketing experience. Geoff has worked in a search marketing role for companies including Disney Interactive Media Group, G2 Direct & Digital and Intermark Group before starting his own small search marketing firm in Culver City, CA.
Now that's a bait and switch headline, lol.
In response to your statement in the first paragraph, "This alone gets you nothing" referring to being on the first page of Google.
This isn't accurate. According to this Chitika survey, a #1 position on Google will actually get you 33% of search traffic for that keyword. And yes, gene is right, what keyword that is matters. If you look at the entire first page, what you'll get isn't nothing, it's 90% of all the search traffic for a particular keyword. So you'll get traffic, and depending on the quality of that keyword for your business, maybe really qualified traffic.
In my experience, once you have an optimized sales funnel on your site that converts at a steady rate, more traffic equals more leads. So you could say that being on the first page of Google doesn't get you nothing, it gets you more traffic and leads.
Great piece, good advice based on some real experiences. Cheers!
I know hashtags originated on Twitter, but it'll be interesting to see how they are used on FB if they get implemented there, and how people are using them on G+ as well. The similarities, differences and if trending hashtags match up across platforms at all.
I think the insights on the PDF are interesting. I don't think this has anything to do with analyzing ROI though as the title says, but since most Americans are headline readers, as long as they click though right?
ROI is a useful metric to compare the value of investments, but requires that you set out what you're using as the benefit (and how you're measuring it) along with what you're using as the cost. Nothing in the article or the PDF explains any of this.
Not to say the information isn't useful, the title is just very misleading.
My recommendations for measuring social media ROI would be first to define what the numerator is. What are you using as the net gain for this proposed investment? If you want to measure ROI for social media and don't want to use dollars and cents, then at least define what alternative metrics you're using so you can actually calculate the ratio in order to make an informed decision.
I wholeheartedly agree with J.C., this post is rubbish.