I'm a Digital Marketer (Corporate web, social media strategy, Interactive apps and Analytics) for the public and private sectors. Exploring the intersection of technology and communications!
December 22, 2014
Before you can really start to build out your content and sales strategies, you’ll need to take a step back and define all of the potential people that will come through your online door. In the form of buyer personas, you can really get to know each customer that comes to you in more depth than you would simply looking at target demographics.
November 13, 2014
The biggest shopping season of the year is fast approaching! Starting with Black Friday and Cyber Monday, here are some ways to get your PPC on.
October 11, 2014
Ok, ok, I know that off the top planning doesn't sound like much fun - but a well thought out content calendar will give you a rush like no other - especially when you find that your online audience is responding to it well, and your internal content creation team is focused due to the cohesiveness of it all.
October 09, 2014
Marketers know that good content is the fuel for your lead generation programs. We hear that “Content is King” all the time. But what can marketers do when juggling budgets, resources and time to create the content strategy needed to truly drive leads?
June 04, 2014
Did you know that the top four most valuable brands in the world are all tech companies? And leading them all is the gutsier and more aggressive Google, which has overtaken Apple for the No. 1 spot, by a margin of almost $11 billion.