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Lover of all things Facebook, I write articles about trends, tips & tricks and other fun Facebook things for Big Like. Look for a new post every Tuesday!
I laughed when I read this line "Autoplay has been referred to as the “most hated digital ad tactic.” " It's so true, what an annoying tactic despite it being successful. I have to say I appreciate that Facebook is attempting to be less intrusive, I think in the long run that will satisfy advertisers more without angering Facebook's users, win-win!
I love the PR sandwiches! That's an excellent way to look at it, proactive PR actually has something interesting in it whereas reactive PR is just trying to get people interested without any real sustenance, this is a great trick for remembering it!
Thanks for talking about the role of social media in PR as well, they work so closely together it's always important to remember!
De-cluttering your side bar is sometimes the hardest thing for a blogger! You always think that's where the audience's eye will go but research shows otherwise. It's better to have a clear page with less on the side bar than to detract from the content. Great post, Marya!
Social Media is so great for brands, their reputation and online presence.
Brand differenciation is a big one I think, especially for smaller businesses, if there are several other resutaurants, or boutiques in your town it helps to be able to stand out from the crowd!
Great post, Shell!
It always surprises me when brands are non-responsive on social media, it might be because this is where I work, but to me I know that my colleagues go to Twitter or Facebook first when they have a problem with a product or service.
It's not too difficult to make sure you are answering customer concerns via social media, I think it still indimiates certain brands though if they're new to the social game. In which case, slow and steady wins the race, no reason to rush into it!
Great post, Gini! Over-communicating is a concept that came up when I was studying government communications, the problem is that in some organizations the hierarchy gets in the way and the broken telephone prevents the message from getting to the person who needs it. You can probably never communicate enough, some people might not get the message or it might not be clear.