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Hannah, is a digital communications and social media marketing specialist who works with solopreneurs and small businesses to help them develop the online side of their businesses and digital marketing skills to become more profitable and digitally savvy.
Hannah has eight years marketing and digital communications experience working across the private and non-profit sectors, including working for one of the top digital B2B agencies in theUK, and is now Director of www.capturecommunications.co.uk. You can also follow her on Twitter @Capture_Comms
Hi Stephen, your completely right. A blog gives you a platform from which to present your value adding content and social media channels are a mere driver to it. Yes, social media can have value in other ways, but in terms off true value-adding content over social media, a blog is a must. And keeping it fresh and up-to-date is an absolute must, as you say. One other thing I'd add to this is that you must be consistent with blogging. Don't blog six times one week and then once the week after; your audience expects consistency. Thanks for your comment!
Hi Randy, purely from the fact that I struggle to find to blog myself!
Hi Natalie, you make a really good point. My answer would be that 'it will depend'. By which I mean, if your target market is predominantly Facebook based, investing in promoted posts etc. is going to be 100% worthwhile. So brands in the B2C space will still want to be sharing their top content here and getting the engagement they crave - simply because this is where their target market resides.
Having said this, in a handful of years, the balance may have changed. For example, Twittier is currently undertaking some huge visual changes in order to appeal to the masses - it's becoming very much like Facebook (sorry if I'm rambling on about something you're already very aware of!) in terms of appearance and user experience and likewise with G+. If this is the case, and the same target markets shift their focus onto these networks as opposed to FB, then yes, I think you'd definitely see a decline in the quality and investment that brands would invest into Facebook.
If your target market has a dominant presence on other networks. I also think you're correct - focus will shift to these other networks and Facebook will just 'exist'.
Thanks for your comment :-)
Thanks for the comment. Let me take a look at the video and get back to you. Thanks, Hannah
Hi Ajay, thanks so much for you comment. I'm glad you've found it useful.