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This is an article that so many small businesses, as well as big brands need to consult before any activity on social media. I am a grammar fiend and love jumping on opportunities to laugh at petty mistakes. However, I do think that the use/misuse of grammar is a great tool for creating brand personality. While you do not want to be the brand that is laughed at for your negligence, you also don't want to keep it too serious and devoid of personality.
This is a great article because I feel as though the value of blogging is declining due to more focus on other social media platforms. Blogging is the most effective way to create a relationship with consumers and potential consumers. Offering valuable information on how a product or service can help fix their problems is much more lasting than an entertaining 140 character post. This is a great reminder to continue blogging but also integrate it with the more popular platforms now.
This is a great article because most companies realy do think that it won't hurt them if they don't have a blog. Blogs are vital for branding which is a building block for success, especially in competitive markets, where they can establish themselves as being on top. This branding can personalize the companies so that more people can relate and see multiple different ways of using the service and/or product and make it more relateable to a future consumer.
I loved reading this article because it's the perfect summary of all the great opportunities that were taken advantage of this past weekend. It was not the Superbowl for football, it was the Superbowl for marketing. I say that because the only reason I watch it is for the advertisements and tweets but this year a football game was lacking as well (which opened even more doors for brands). My personal favorites were DiGorno's hashtag #DiGorNOYOUDIDNT and JC Penny's tweeting mess.
This article's relevancy is what makes it so important. As nerdy as it is, I feel super important when companies or restaurants notice me advocating them, but it is shocking how many of those companies or restaurants continue with their operations and don't notice their loyal customers. In the age of social media, we aren't just loyal customers any more. Word of mouth has always been the most powerful marketing and it is being put on loud speakers with sites like Facebook and Twitter. This article should be important guidelines for every owner or manager, as it is vital for them to transfer their hospitality to impersonal communication online.
This article is a great reflection on the importance of social media today. In the beginning it was simply a distraction that was bringing an end to common courtesy. Now it is revolutionizing communication in the most important and common interactions. This article highlights those interactions and how social media is increasing productivity and efficiency in all the right ways.