Many content marketers provide top-of-the-funnel and bottom-of-the-funnel content without realizing that’s what they’re doing. What if you could do so much more with your content marketing? What if someone told you the middle of the funnel is the most neglected area of content marketing?
75% of marketers don’t have the time to create custom content. According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Content curation isn’t a quick fix for your staffing woes, or a way to escape your company’s need to think in campaigns.
Do blogging metrics really matter? If the purpose of your content strategy is profit, customer acquisition or even brand awareness, it’s critical to apply regular analysis and take immediate action. As Jay Baer points out, “without a statistical measure of your blogging process, adding content…can be an incredibly lonely proposition.”
Discover how your company can easily integrate characters and stories consumers want to share into your content, as well as examples of brands getting it right. Storytelling isn’t just for brands who can claim over a century of history, like General Electric, or IBM. It’s for any company with the savvy to create a consistent customer experience online.
A web business generally focuses much more on content marketing, search optimization and other inbound marketing hacks while brick and mortar business should concentrate on geo-specific content and local keywords. Big businesses face problems tracking and measuring results of their content creation, and small businesses have a hard time writing all content by themselves instead of keeping a team of writers.