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Heather Taylor is a social media manager, freelance writer, and blogger. She has had her written work published with Yahoo! Shine, Forbes, The Shriver Report, Social Media Monthly, BettyConfidential, HelloGiggles, The Huffington Post, and more. Contact her on Twitter @howveryheather or directly email email@example.com.
Hey Daniel! Thanks for reading and also thanks for being the first to comment here - you're awesome. I have noticed some additional commentary for this post creeping up in my Twitter @ mentions which is interesting as it is still conversation created, just not directly on the website where the article is hosted itself. That said, there's something about being the first to comment on anything that incites a strange kind of pressure sometimes. The need to sound informed and opinionated, but also still witty enough to the point where the majority will agree with you. (Groupthink before the group shows up, essentially.) This pressure ceases to exist if you reblog something on autopilot or share with a "so true!" message at the top and leave it at that. I believe that what you share showcases various facets of your personality, but that facet is ultimately dulled unless if you make an educated point or commentary with it and really stick to your guns on the matter. As far as sharing itself goes, it's interesting to note how the shift of influence works online. Sometimes a few well-placed hashtags can take you pretty far, but as I've mentioned before in the piece, the posts only stand the test of long-term time if they have been prepped to do so with great research and a strong voice leading the way. - Heather
Exactly! I am of the firm belief that you can never find a topic that doesn't contain at least one facet to it you find fascinating and want to learn more about. Maybe it takes some time to dig out but there's always something there that can make for a really neat blog post - often on something others wouldn't think to write on!
Yep, yep! It's also partially responsible for why I wind up staying up late after bedtime because I like to refresh my Tumblr account... and keep refreshing and refreshing... :)
Agreed, Mario. Major shoutout to Google's Person Finder app for helping those looking for everyone during the Boston Marathon explosions. Five years ago, the technology would never have been so strong to loop everyone in and certainly 10 years ago it would have been next to impossible to connect.
Of course, Allyson! Putting two social media minds together is always greater than working off of just one and I do love talking to all of the people who work within this field - the conversations are always so on point. What companies need to be doing, and they won't like hearing this but too bad, is to hire a social media team to work with them and represent their brand and the voice behind that brand. Who schedules in their voice? Who would seriously think to themselves in real life, "Hey, I have something to say but I should probably wait until 9 AM to start saying it because I think if I wait until then, more people might listen in." People are always listening. You just need to join the conversation.
Bruce, I can't thank you enough for sharing this with me as I have seen that photo circulate online like wildfire. Thank you for sharing as you did on Twitter - simply and straight to the point.