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Hunter Boyle leads business development for AWeber, and helps businesses grow with email and social media tools. A seasoned speaker, content marketer, and former editor of Marketing Experiments Journal and Internet Marketing Report, Hunter has been helping organizations optimize their digital initiatives since the dot-com days. Outside the office, he's an avid traveler, photographer, volunteer and craft beer lover. Connect with him on Twitter or LinkedIn.
Thanks for an interesting take on this, Mike.
Like millions of others, I got one, and also enjoyed the ego stroke (although it did make me question the criteria for being in top 1%, since I'm not spending tons of time on LI). I didn't tweet or share it, though. I watched the reactions roll in, mulled over the pros and cons and thought about the same thing -- was it a hit or a flop?
Many have mocked it, while many others considered it and shared their thoughts -- like here -- with what amounts to almost a shrug. I'd say giving the digitally savvy an easy way to humble brag and share the LinkedIn brand, drive some clicks and traffic, and get a lot of social linkbacks is a longer term value than the short term buzz. After how, how often do most of us link back to LinkedIn? And that link value will be there long after the buzz as faded (Monday, if not Friday).
For me, if it got a lot of attention, it made people think, however briefly, and it got shared enough to put the brand in front of many plus generated countless links -- and at a minimal cost, since it was email -- it's a content marketing win. Kudos to LinkedIn for getting tons of its customers to spread the word, and to you for a nicely analyzed post.
Cheers -- Hunter