With all of the applications that can be used to automatically gather and share content on social networks, some content marketers may want to step in and put the brakes on their system to evaluate if the right content is getting out. By going back to the basic business objectives of an organization, individuals involved in the content curation process can start thinking strategically.
It only took just a couple of hours after I posted, “Using LinkedIn Answers For Investment Attraction” that my colleague, Isabelle Poirier received a tweet from @AboutDCI inquiring about using Quora in the investment attraction process. Just to prove that great minds think alike, I was just drafting this very post when I saw the tweet.
A conference seminar described some tools that will make a big difference in your strategic approach to social media. The seminar touched upon 15 elements which are needed to build your presence on social networks for business-to-business initiatives. One element was how to gather information to provide relevant content for your target audience in order to build or enhance your brand. This post lists the nine tools that were discussed in the seminar.
With a degree in marketing and working in the field in competitive intelligence for the past 10 years, I am always wondering about the extent that companies go to engage their existing or potential consumers on social networks. From posting relevant links to articles, videos and podcasts to asking...