This is going to sound cliché and contrived but the number one resource for any community manager should be the community that they are managing – get under their skin, find out EVERYTHING that you can about them, what interests them, what doesn’t interest them, how they like to communicate, when they like to communicate etc – once you understand all of this, you’ll find managing that community very easy.
With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on...
Online community management is not rocket science, but as this interview demonstrates, a good CM learns the ropes first-hand. No amount of second-hand advice can serve you better than seeing the results of your own actions on the social Web.
Social media is maturing. As many companies have successfully integrated social media in their communication/business strategies and as many more are planning to do so in very near future, it is no longer perceived as the risky investment but more as a necessity in order to keep a competitive edge in the market and maintain the dialogue with consumers. It actually seems that social media adoption is becoming a quality standard of a transparent, customer centric and accessible company.