Ian Greenleigh is the author of The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence.
He is Senior Manager of Content and Social Strategy at Bazaarvoice (NASDAQ: BV), in Austin, TX.
Follow him on Twitter: @be3d
Facebook ads are one interesting tool in the outreach kit, and especially useful when you have a fresh, informed angle on a hot story the media already cares about. I worked with my publisher on the infographic you see below to promote my just-released book,...