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Digital marketing professional since 1997 with a particlar flair for ethical Internet marketing (SEO), Social Media and UX (User eXperience).
I think without targeting, you never will get noticed or taken seriously. You need this level of continuity in order to be seen time and time again. With this, your reputation and influence will also grow.
From a recruitment aspect, someone wishing to change career paths would need to think carefully about how they do this. You can't go from specialist in one industry to specialist in another over night. It takes time to be seen as a thought leader in a particular industry.
That is a sticky problem and one without any easy solution. Evidently, Social Media isn't a good solution 100% of the time.
I think there are two very different audiences Erica.
You have the ones, such as myself, who sniff out information as soon as possible and share it with followers. I also share all of my own artcles as well. Many of these wont have the same access to the articles I share or wont know where to go looking.
The second are people such as yourselves who do have a handle on what is happening in the market and as such, you don't need other articles mentioning time and time again, but it is very essy to ignore these through lists on Twitter, etc.
On your question, personally I have no real requirement to follow people who talk about anything other than SEO and Social Media and of course, related topics. I do feel this chaff would be taking me away from my reason to be following them in the first place and I do unfollow people like that.
If I apply that to one of my latest SM engagements with a blue chip, if I would have disucssed anything other than the primary subject, it would have put their followers off without a shadow of a doubt. We discussed the products, industry, seminars, innovation, etc., and that is what kept it alive.
I dont think that either is really wrong but I do think that in some industries, you just can't afford to take it too far off topic.
You have to really take each one on its own merits and deal with it that way as there are many different scenarios.
Yes and no to points in the article Erica. Whilst there is nothing here that is specifically wrong, I don't agree with your last point...
BONUS (and personal pet peeve): Every piece of content they share is marketing or social media related. That’s not relationship building. That’s link spraying.
I think that this is just a 'pet peeve' of yours because if someone only talks about marketing or social media, and that is the industry they are in, that is why people then follow you, is it not?
As long as you take the time to discuss these matters and answer questions, then this is absolutely key to social media. OK, the odd tech post isn't going to hurt, but you absolutely must maintain a level of consistency with your social activities and keep them focussed.
Let us say for example you are a travel blogger and you then start to blog and discuss food and recipes, people will then lose interest because that isn't what they followed you for in the first place.
As a SM strategist myself and having worked with billion dollar blue-chips, I can categorically tell you that maintaining a focus on the primary subject is key.