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Timely and thoughtful post. Four core factors that are challenging the world of marketing- digital, consumer empowerment , big data and global outreach. These cant be add-ons; they need to be adopted as a digital mindset in the new social enterprise. Integrated Digital marketing is the soultion .
As a Digital strategist how do you advise clients to address these challenges. Like to chat about the work I am doing in this area. BTW spent 3 yrs in Manchester!
www, entwinedigital.com or dm me Twitter: http://twitter.com/ira9201 Ira
Great post. Content management is integral to a focused digital marketing strategy. Check out the SERVAS benchmarks for an effective digital campaign.http://www.entwinedigital.com/2011/12/servas-digital-analysis/
This post begins to address the next step in marketing--Integrated Media Marketing where you blend PR , Traditional media, Online marketing with Social Media. This synergy generates a new asset for companies or marketing capital. The current buzz in marketing is about social media tools ( Twitter, Facebook) but the marketing 2.0 strategists are seeing social media as a critical component of the marketing mix that augments and magnifies the other media to create this new power in the marketplace . http://optimizedstrategies.com/whitepapers/WP_I... lets chat