Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Timely and thoughtful post. Four core factors that are challenging the world of marketing- digital, consumer empowerment , big data and global outreach. These cant be add-ons; they need to be adopted as a digital mindset in the new social enterprise. Integrated Digital marketing is the soultion .
As a Digital strategist how do you advise clients to address these challenges. Like to chat about the work I am doing in this area. BTW spent 3 yrs in Manchester!
www, entwinedigital.com or dm me Twitter: http://twitter.com/ira9201 Ira
Great post. Content management is integral to a focused digital marketing strategy. Check out the SERVAS benchmarks for an effective digital campaign.http://www.entwinedigital.com/2011/12/servas-digital-analysis/
This post begins to address the next step in marketing--Integrated Media Marketing where you blend PR , Traditional media, Online marketing with Social Media. This synergy generates a new asset for companies or marketing capital. The current buzz in marketing is about social media tools ( Twitter, Facebook) but the marketing 2.0 strategists are seeing social media as a critical component of the marketing mix that augments and magnifies the other media to create this new power in the marketplace . http://optimizedstrategies.com/whitepapers/WP_I... lets chat