The instant gratification of a snack is undeniable, and it's no different in content marketing. Snackable content is perfect for on-the-go consumption - readers can see it, scan it and share it quickly. As social app adoption increases, so do opportunities for brands to use bite-sized content formats to feed large audiences.
Search engines are the most popular brand research tool, especially among older consumers, while 4 in 10 turn to online reviews and nearly 30% use social networks, reveals a new study from GlobalWebIndex .
Smart Insights , eCommerce Expo and Technology for Marketing and Advertising have joined forces to asses the digital skills gap, creating an infographic which reveals how many marketers possess the digital skills needed to succeed, which skills they wish to improve and how organizations can support staff skills in digital development .
There’s been a lot written regarding the top social media trends for 2015. Fortunately, you won’t have to scour through report after report to make smarter marketing decisions - this new infographic details everything you need to know.
Who woul d have thought that selfies would become such a big deal? This infographic , produced by Zippi , provides some tips on how to take the ultimate selfie - and how to avoid those horrendous selfie fails.