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Jacques is 24 yr old entrepreneur, professor, designer & social strategist. He's the CEO of Boogie, a design-driven social media agency and the founder of PrettySimpl, a beautiful & simpl alternative to commercial printing. Jacques also helps hustlepreneurs through his blog JacquesBastien.com. Find him on Twitter @JacquesHBastien or learn more about his upcoming book.
I've created a QUIZ version of this article to help with the decision as to whether an agency or the in-house route is a better option.
Here it is boogiedo.es/_socialquiz
Sara, can you shoot me an email? firstname.lastname@example.org . I'd love to answer your questions.
Thanks Beth! It's great to see industry professionals understand where I'm coming from.
And yes sometimes agencies take advantage of the power given while they're representing brands, but for the most part people like you and I take it as an ability to genuinely further the companies mission and goals while using our knowledge and experience to help business owners reach their target audience where they are.
Thanks for the well wishes. I wish you the best as well.
Please feel free to connect with me on Twitter (@JacquesHBastien) and LinkedIn.
While your point is valid, we must look at this from a risk point of view. Most agencies are born out of someone's passion to help people and for that person, it's extremely important for them to do great work. There is a greater risk for an agency to invest so many people on one client than it is for that in-house employee to invest his/her time. That's why agencies go above and beyond to do the necessary research to learn as much as they can about that client-- becoming passionate about the comapny's products, mission, and goals.
Although it's true that an the in-house employee knows the daily operations of the company, when it comes to preparation for a social campaign, I have to say that the agency wins again. Unless the in-house person is one of the partners of a company, that job sometimes is just a job, so when that individual leaves the office (weekends, holidays, etc.) they are not as dedicated to responding and/or maintaining the social campaign. Whereas, agencies have a responsibility to see things through from beginning to end.
In addition, there is less pressure to do well for the in-house person because in most cases, the in-house person doesn't necessarily have a supervisor and if he/she does, then the supervisor doesn't even know enough about social media. For an agency, standards are set and the pressure lies in producing unsatisfactory work or worse-- losing the client.
I hope this explains my POV a bit more. Thanks for taking the time to read and comment.
Happy to clarify ;)
Follow me on Twitter, I'll do the same @JacquesHBastien
Hey Martinus, thanks for your comment.
To clarify a bit, when I was characterizing the "in-house" person I was referring to people who are salaried (or hourly) but are employees of said company.
On the other hand, freelancers (like yourself) make up the agencies that I spoke about in this article-- people who have experience outside the realm of one discipline. The people who work at my agency and also manage and strategize for multiple accounts are just like you: they are versatile with experience in journalism, PR, design, video production, etc. And in most cases, people with those ranges of experience are employed by agencies where they are able to use their skills across the board OR they're like you (self-emplyed) and able to do great work for multiple companies at once.
It is duly noted that not all agencies are willing to work 24/7 for their clients but speaking from my experience, most of the ones I've encountered (including my own) are willing to do that and more to get the best results.
So although you "totally disagree" with my article, I do believe that we've come to some of the same conclusions: