The power that social media and technology can have on a business when used correctly can be incredible. Enough to cement a brand's complete ethos and personality while offering a platform of engagement with customers, both can boost sales and promotional activities to produce unrivaled results. In recent years, 'The Year of the Mobile' has been predestined, each year surpassing expectations to grow into a more powerful necessity in a marketer’s toolbox.
Technology has had a fantastic year, and 2015 is set to be another one - in particular for the mighty smartphone and mobile marketing. Here are 10 incredible stats showcasing the amazing growth and importance of the smartphone and mobile marketing.
Sending your first mobile marketing message can be a very exciting but also a little scary. Mobile marketing can bring you and your business fantastic response rates however the mobile is also a very personal device and if used incorrectly can damage your brand's image.
When sending your marketing message you need to put yourself in the shoes of your customer who will be receiving it, is your message relevant at that time? Send your message to late and you will miss your chance but does the early bird forget about the worm?
Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business. There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced.