Director of Analytics
November 15, 2013
Much has been made of Twitter’s predictive abilities. Some companies have gone as far as using Twitter to forecast movie openings and elections, and boast of its success. But, when it came to predicting Twitter’s own success as stock, the microblogging site couldn’t have been more wrong.
September 18, 2013
What you like on Facebook says a lot about you - and the psychographic profile that every Facebook user creates for him/herself provides a data rich opportunity for marketers. We went through our database and pulled a representative sample on what the elusive Millennial (defined here as 25-34 year olds) group has listed as an “Interest” on Facebook.
February 12, 2013
Make sure your brand is using the right tone, post type, and timing to reach (and impress) your female fans on Facebook. Socialtyze dug into the data to find out exactly what to say, and when to say it.