At its core, marketing is about reaching a targeted audience with a specific piece of brand content. Platforms set the stage for content; without them there would be no way to reach our customers and prospects. While brands tend to be tapped into the rapid evolution of social platforms, there are a few old ideas that can sometimes lead marketers astray.
I was doing research on Google Trends and noticed something interesting. The phrase “social media marketing” grew tremendously from 2009 to 2011 and has since leveled off, without future growth in sight. Meanwhile, the phrase “content marketing” has really picked up in the last year.
Empathy is the key to ascending the hierarchy of compensation Laura and Nadia created. Whether a B2B or B2C organization, if you aspire to provide not merely cost-saving solutions but life-altering ones, deeply understanding the challenges and concerns of your customers is critical.