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Jameson is a social media and video marketing enthusiast who is currently the VP of Strategic Operations at Knechtel Group, a new media agency in Atlanta, GA and New York. Clients have included IMAX, Macy's, Advanstar Communications, AutoTrader.com, Cox Communications, Progressive Int'l Motorcycle Shows, Stan Lee's Comikaze, Novelis and more.
Thanks, Matthew! My pleasure.
Thank you, Uvika! And making sure those resources are available is essential as well. Along with that, putting the right people on the right project/campaign is key too.
Agree, Becca! Tracking results is vital. And knowing WHAT to track is even more vital :)
That's a great point! Measurement needs to always be in order, especially on the tactical level. That measurement is definitely a key part of accomplishing your goals. You make another great point about establishing what success looks like with the client BEFORE moving forward. That definitely falls under the "goal setting" section.
Some great points, Aisling!
This was a genuinely helpful read! Thank you for writing. I've been a big believer in Google+ and what it can do for brand's SEO rankings etc. It's exciting to see Google+ merge the worlds of SMO and SEO in an effective way. Again, great read :)
Thank you for the comment! You bring up a good point as well – that being that Facebook is rather clunky with its approach to connecting users. Now that users have other, fast networks it is hard for Facebook to dominate as they once did a few years ago. With massive connection networks like Twitter and traffic driver social networks like Pinterest Facebook is not the head of the social media household anymore. Will it go away? Probably not due to its major backbone of advertising.