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Jarreau Joseph Weber is a digital marketing consultant and co-founder of Vulture Social in New York City. An industry veteran, Jarreau holds over 10 years experience in online marketing and production. Before founding Vulture Social, Jarreau worked with award winning teams at MTV.com, Foxnews.com, and e-Dialog. He has worked with such clients as GlobalPost, Dell, and Red Bull. Jarreau is also a contributing editor at Death + Taxes magazine.
"identify and activate the passion for your brand" Great piece.
This is sad. Facebook is always killing page capabilities --- nothing they do makes it easier for marketers.
Could not have put it better. Far too often companies --who have no social media or online presence-- look at SM as a magical bullet. They think that if they put a facebook page and a couple tweets then business will go booming next week. I sometimes literally have to keep myself from breaking out laughing on the floor.
I've always told my clients social media is ultimately a trust tool.
Red Bull has been a brand that has always managed to stay ahead of the Social Media curve. Other brands should take note!
I love posts like this. Its really about getting back to basics--which surprisingly a lot of people miss. You have to learn to walk before you can run.
As much as I loathe Yelp and their criminal practices as a company, I would be amiss to think that anything better will challenge it. And like it or not, people DO trust yelp.
on a sidenote...
Youtube does not use a five star rating system--but a "like" "dislike" rating system...check your sources better!