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Jason Bahamundi is a marketing specialist with Sonix Studio, a web development, design, SEO and hosting firm with offices in Green Bay, Wisconsin and Dallas, Texas. An MBA graduate from Iona College in New Rochelle, NY with a BS in Marketing from SUNY-Oswego Jason started his career in marketing in the television industry creating marketing plans for Fortune 500 companies including Pfizer, Clorox, Kraft and Darden Restaurants to name a few.
Jason is not only a marketing professional, but also an Ironman triathlete, which is to say that he knows no limits. Being able to be creative on the fly is one of his assests and has benefited him and his clients along the way.
Excellent point Avtar. I had not thought about that. Just like the overuse of hashtags I could see the overuse of tagging.
In your example, a small shoe store could conceivably tag Nike, Adidas, Reebok and many many more which would essentially become a new form of spam.
This is a great post and what you see as the common thread through them all is their personality. I have written about this before on our company site that you have to be yourself on social media and not anybody else because your target market is going to buy from you not from some idea of you.
My favorite brands on social media are IronmanTri. Of course I am an Ironman athlete but they provide you with insight into the sport of triathlon, great articles about the sport in terms of nutrition and training but the biggest catch is the pictures and videos that they have. It always touches a nerve in a good way.
Thank you Lorien
One of the ways we use the hashtags is to find out who the influencers are. Who is actually re-tweeting your messages and how big of a following do they have. Then reach out to them individually so that you build a rapport with them and have 'hired another salesperson' without having really hired them (or paid them!)
Developing these relationships and engaging them, especially in public, is a tremendous asset to have and utilization of the hashtag is probably the best way to do it.
Thank you Larry. Very informative piece.
It makes so much sense to me that I am sort of surprised they did not do this earlier. With everything being so fragmented we just want to see what is relevant to us and I think social graph provides that.
I also believe that we will see an upward curve in market share for Bing since they are tied together. Google will have to get creative to keep this from taking away too much market share and it might be a bigger promotion of G+ as that hasn't taken off as much as one would expect being that it is Google.
All of this is to say that users of both Facebook and Google will be happy because they will be able to search for data that is truly relevant to them even with the paid placements.
Stephen is correct in that being constructive is more important than being critical because after all this is about being social and social doesn't mean ending a conversation with criticism and walking away.
We are all (as business leaders) looking to develop good/great content for our blogs and social media outlets and there are times when it doesn't happen. At that point walk away and work on something else because inevitably an idea will spark a creation and you'll be back at it.
I think people get caught up in the number of times they need to post rather than the quality. I would rather see somebody (a business) post quality content on a smaller scale than garbage content on a larger scale. Reason being is that if it is garbage content on a larger scale I will inevitably miss some good content when it is posted because I am frustrated by the lack of it.
I agree with Kent on this regarding endorsements for LinkedIn. I posted recently that I received a bevy of endorsements around the New Year and thought it might be people's resolutions to be nicer in 2013. The majority of the people don't know my work so I'm not sure why they are endorsing me. If it is because they want me to endorse them back then they are barking up the wrong tree. I treat the endorsements like recommendations/referrals and do not just hand them out.
Now if we look at endorsements for businesses on Facebook and Twitter I think they would have some merit especially in the example above. A restaurant could be great at one or two items but just average at the rest of their menu so endorsing those dishes would allow visitors to their Fan Page a look into what to order.