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Great article! You made a believer out of me.
Great article! One thing to add about G+ is how valuable G+ Communities are. Pretty much on the same level as LinkedIn groups.
Great article! I'm grateful to be in an organization that gives me the freedom to try things and get better results without any hand-holding. It's nice to be trusted, and that motivates me to do better work.
Thanks for this!
Do I understand you right in saying that a business can get ranked higher in the regular SERPs (As opposed to an Adwords ad) if they pay for it? That would suck, because that means a small biz with better content can get trumped by the big biz with a huge marketing budget. It'll cause more inequality just like TV, with a few companies controlling a majority of the media.
Only thing I disagree with slightly: content length. Seth Godin owns at writing short & dense posts, and people love it. I assume his SEO may not be as good as if he wrote lengthily, assuming Google really does like longer posts better, but people dig his short writing style. Maybe he's the exception to the rule, but nonetheless there is an exception.
As much as I think social media is generally imperative, my challenge has been finding others within my industry that are on social media. Hard to do well on social if no one else is being social, especially since we're a B2B business in the oil & gas industry. Everyone around here (On a local level) are roughneck, no-BS guys in their 50's, and aren't web saavy at all.
So, depending in your industry, you could do really well without social media (Gasp!). But, the future would belong to the companies that get social first.