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Yes, totally agree!
Overall it's very solid advice, although I don't believe that linking Twitter and Facebook for cross posts is a good idea.
The algorithms work in such a way that posts that are not directly from Facebook themselves, achieve a much lower reach than via apps like Hootsuite or linking accounts. Particularly with the changes that came around the end of 2013.
And when posting from Facebook to Twitter, the post are shortened with a fb. link which has no guarantee it will be shortened in the right place for a tease and it also looks unprofessional and discourages engagement.
While more work, it's far better IMHO to work on the individual profiles and sites the old fashioned way for best results - using all the other tips listed above.