I'm responsible for developing and leading the University of New Hampshire's social media strategy and coordinating related activities.

My role enhances and expands the University's image online, increases brand equity and awareness, promotes the University's mission through all social media platforms, and builds relationships with our stakeholders. I have implemented and continuously maintain a content strategy which results in delivering higher quality content, increasing traffic to our website, and causing greater conversion rates. This creates a better experience for our target demographics and a better ROI. I also use Google Analytics data to help drive our content strategy, including search terms, inbound links, referral sources, and more...

I develop and implement workflow processes to enable staff to utilize the CMS (Hootsuite) and other tools required to support our social presence and act as webmaster and editor of UNHtales.com, which is an interactive UNH student-produced blogging website.