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Buttons don't necessarily lead to sharing. Good content leads to people being compelled to share a blog post or video. Buttons make it easier, but you can't expect people to share something that doesn't entertain or inform them.
Saying that we listen online is bad. For example, you can't listen to your customers on Twitter because there is no audio. Rather we read what they are writing.
Also, reading is an imperfect mechanism. Words have interpretive meanings, and we don't get the entire picture of what someone meant by their written words alone.
Yeah, I figured it would be worth it to keep checking for deals, I just didn't expect them at anywhere but the Gap.
And I'm glad you liked the drawing. 13,000 reads and I was amazed that no one else commented on it!
It's not just about the deals for the consumers, but also giving businesses a way to see value quickly and spread word of mouth.
I don't care what Foursquare, Facebook or anyone has in the pipeline. I want to know what is going to give me value now.
I don't see why Foursquare can't scale to the level with big brands Facebook has. Foursquare had a huge, widely talked about deals with Starbucks and Gap. Both are big, national brands (in the US). They've had widely talked about partnerships with History Channel and Bravo. I'm sure these things take more resources than I know about, but if it can be done multiple times, I don't see why they aren't able to do it more. It's possible I'm just not seeing those types of check in offers, but I don't really use Foursquare because I don't get any value from it.
The biggest thing Foursquare needs to deal with is that for every one person that does a checkin or redeems a deal on Facebook, on average 130 people see that. I have no idea the average number of friends a Foursquare user has, but I'd bet it's not 130. That's instant value and word of mouth for the business that no other location based service can give yet.
I found the deals launch to be much better than the initial Places launch (which was a nightmare). Making a deal for the businesses I work with is simple. If I'm a small business, and I'm doing social media marketing, I don't see why I wouldn't make a deal with Facebook if I was planning to make a Foursquare deal.
And, for the record, I'm always snarky and cynical. That's just who I am.
I've never used Yelp for anything, let alone for check in purposes.
All location based services are a privacy nightmare. Telling ANYTHING that essentially you aren't at home is an invitation for someone to mine that data, figure out where you live, and steal from you.
I've burned out on check in services a while ago. Too much effort for too little reward. Facebook made one shopping trip easier for me. I gotta give them props for doing something right for once.