It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.
Content marketing, search engine optimization, and social media marketing were once unique and separate from one another. As we head into 2013, the strategies surrounding each are converging to the point that a singular and cohesive strategy is the proper way to proceed.