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JD is a practitioner and enthusiast of both social media and search. He is founder Dealer Authority.
It's all about bringing value. Worthless comments are worthless. Commenting for the sake of that one little link is a poor strategy. Commenting with a link to a piece of content that brings value and adds to the conversation can not only drive traffic but it can also become a resource that others link to on their own. Great post, Tommy!
If you had told me two years ago the Twitter and Facebook would both be going public and asked me which one would come out strong and which would sputter at the start, I would have been completely wrong. Thankfully, I'm not an investor or I might be broke.
@Tom - most of the old negatives have been negated by Twitter not showing source of the tweet. Other apps do, and there's a very minor negative there, but not enough to stop using Hootsuite or any of the other tools for Twitter. The risk is to start using these tools for other networks. I use Hootsuite and Buffer for my own Twitter.
@Todd - tools like dlvr.it carry less EdgeRank power when posting to Facebook. They will appear lower than posts from Facebook.com or the native mobile app.