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Jeanine Vecchiarelli is the founder of JayVee Media Link LLC. The company focuses on internet and social media consultation, coaching, and management for primarily small to mid sized businesses. Among JayVee's specialties: creating unparalleled content, as well as top tier website creation and graphic design for branding, logos, etc. When not wrapped up with business, Jeanine likes to be involved in community activities. She also enjoys music, reading, training martial arts and spending quality time with her family and friends. The most important people in her life are her husband, son and daughter!
This is an awesome guide presented in easy-to-follow visual form! Using your tips as demonstrated with Facebook and Twitter, it's easy to apply the same analytic approach to every other platform being audited. Thanks for sharing a very handy tool, Mike!
I agree fully, Stephen. Such tweets would not only have caught me off guard; I would have been put off by them. Regardless of whether they were about the RNC or the DNC. They are just not the type of posts we should be mixing in among our business news and commentary. I view comments like those as potentially combustible...not a good fit for a business site where we want to build strong, respectful bonds with our followers!
I see nothing wrong with tweeting or FB posting off topic on occasion. As long as it doesn't become a steady habit I believe it helps followers/clients/potential customers get to know and interact with the people behind a brand. That's an important part of trust building, which in turn is an important component of social media marketing. HOWEVER, off topic posts should NEVER convey strong personal convictions, overly private information, oddball humor that can be misconstrued, political or religious affiliations, etc. Those topics are grounds for trouble due to their potential to be polarizing, and possibly even offensive. On the infrequent occasion that I go off topic with my followers, I always avoid any pitfalls by keeping things light and pleasant.
What you are referencing is the fallout from the breakdown of our society's cultural norms and mores. It's something that has been going on for decades. I apologize if this is not the comment you are looking for; it is true nevertheless. When the family unit becomes devalued, when political correctness pervades the most ridiculously extreme parameters of our lives, when children are turned away from faith and are indoctrinated with the message that our society is secularist; when full spectrum sexuality is thrust upon our children from toddler ages up, when young adults come out of college having been taught from their earliest years that they can do no wrong, and hence are entitled to anything they desire without having to actually work for and earn it, this is the result we get.
The solution entails returning to family values. Respect for self and others; respect for each individual's personal property; recognition of some form of spiritual higher power that guides morality; self discipline; empathy; all are qualities that are instilled, internalized and reinforced within the family unit. It's going to be a long process to undo the mess we are witnessing right now. Hopefully it's not too late. The sooner we get started the better our society will be for our efforts.