The Economist Group
VP, Global Integrated Content Solutions
Jeff Pundyk is Vice President, Integrated Content Solutions, at The Economist Group. You can follow him on twitter @jpundyk.
September 16, 2014
Marketers have a tremendous opportunity to shape how they work with media companies. But to do so means moving beyond the click mentality.
July 31, 2014
Brands are not publishers. In the eyes of the readers, the bar is actually higher. What's a brand to do? First, slow down.
June 27, 2014
In 1959 ad agency DDB created what is still considered to be one of the greatest print campaigns ever: Think Small. Today, Think Small should be an important reminder for digital marketers. In the digital world, they must think small, or, to be more precise, think niche (not as catchy, I know).
June 07, 2014
That thing you’re calling “thought leadership” shows very little thought or leadership. Sticking a camera in the face of your expert so he or she can share his vast wisdom for three minutes, and then sticking that wisdom on your Web site may win points internally, but it does very little for the rest of us.
May 15, 2014
Readers have nearly unlimited information choices. For brands to make that very short list of trusted sources, they need to do the hard work of looking inward before publishing. Here are a few thought starters to help your brand rise above the noise.