Jenna is a results-oriented advocacy and influencer engagement professional with a passion for helping businesses grow sales, build brands and enhance community relationships, online and off. Visa International, McDonalds, Starbucks and Nokia are among her well-known clients. KiteDesk, MoneyTips and RaynForest are among her soon-to-be well known start-up clients.
Jenna is also a nerd. She graduated top of her class from the University of California at Berkeley Haas School of Business in the early nineties.
February 19, 2014
For savvy users with specific needs, dedicated social networks like Yelp, Spotify and AppSocial fill in much-needed gaps. Here's why these networks don’t necessarily pose a direct threat to Facebook, Twitter or LinkedIn, but rather exist within the social media ecosystem, complimenting and enhancing the big three.
November 05, 2013
Nikon wanted to do something a little different during Warner Music Group’s 2013 SXSW Music Residency this summer. So rather than just record all of the great musical performances, they put the camera into the hands of their fans. The attendees at SXSW tend to be ahead of the curve when it comes to music and tech.
September 12, 2013
Social media marketing metrics are notoriously hard to pin down, especially for influencer marketing – working with influential people within a niche or sub-topic that is relevant to your brand. Four types of influencer marketing metrics that have been put to the test by some of the top brands and marketing firms in the business.
July 24, 2013
Influencer marketing is making ripples among brand managers and social media marketers: influencer campaigns drive 16x more engagement than paid or owned media, according to a recent SocialChorus report. Here are a few recent examples of creative and successful influencer campaigns.
June 21, 2013
With the sale of TweetChat – formerly the most popular, and the first, Twitter chat tool – to Internet Media Labs, the Twitter chat market is a bit of a Wild West these days. People are still engaging in these hour-or-so long live chats on Twitter, but the tools they’re using are quite fractured.