Marketing & Content Strategist
I'm the Marketing & Content strategist for Collective Intellect. Collective Intellect is a social media and text analytics company; we use semantic technology to surface customer intent, sentiment and demographics from social media conversations.
May 09, 2012
Although Apple is not at the conference, consumers continue to express their love of the iPhone and monopolize the conversation around all things Apple. But their unassailable reign may not be entirely assured in the long-term. The release of the new Samsung Galaxy and the acquisition of Motorola by Google may provide the first real competition to their grip on the market.
April 24, 2012
Consumers have a heightened awareness of how companies interact with their customers and becoming increasingly selective of who gets their business. Truth be told, there are a lot more than these two myths out there that companies tell themselves.
April 13, 2012
Once you begin to refine your social media monitoring to the point where you are able to identify consumers using language around purchasing, loyalty, or having a problem, then your company can begin to map what’s talked about online to ROI.
April 02, 2012
A company may be prepared for consumer opinions and preferences to changes in products but the degree of social engagement and activity and the trends discussed, may surprise even the most experience marketing organization.
March 22, 2012
Conversations about your brand are not limited to the social media landscape. Consumer are evaluating, requesting support and sharing their experience with your company through a variety of engagement points, like customer service agent transcripts, email surveys, social media assets, etc.