When it comes to your website, let's hope you didn't spend 6 hours crafting a 6,000 word page about your company. But if you did and you're getting frustrated that people aren't making it past the first paragraph, here are a few ideas to use videos to spruce up your website .
Lately, I feel like everytime I pick up my iPhone I have 30 emails in my personal inbox and approximately 28 of those automatically get deleted. We send emails to bring value to others and to nurture the relationships we've formed with our customers and leads. So if you forgot how to do that, I'm here to help you.
First, it’s important to know that the main purpose of your landing page is to generate leads. That’s it. Nothing too complicated. You want to give them something cool (like a sweet call to action) so they come to your landing page, fill out a form, then send them on their merry way to a cool thank you page (with the offer included).
The world would be just a little bit more fun if companies kicked off their shoes and weren’t afraid to show us what really made them unique, their culture, and the diversity of their team. Consumers are more likely to respond and engage with companies on social media that they are familiar with and feel they can connect with on a personal level.