Without a doubt, more companies are embracing the concept of “being social,” but with mixed results. Many B2B marketers are still wary about being too personal online. All marketing, whether B2B or B2C, involves people on both ends. Successful B2B social media marketing engages people as much as possible, regardless of the platforms they use.
Clickable hashtags started appearing on Facebook back in June, much to the delight of marketers…and the dismay of social media professionals. Initially, I joined the naysayers and braced myself for the onslaught of horrific hashtag abuse on Facebook. I must say, I have been pleasantly surprised.
Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful.