Multi-task much? A recent study conducted by Microsoft Corporation found that the average human now has a shorter attention span than a goldfish. A goldfish can focus for nine seconds; people are down to a mere eight seconds. With so much information coming at us from screens of all sizes, this news shouldn’t surprise us. So, what exactly does this mean for marketers? One thing it means is that brands must strive to fully understand their readers when creating and/or sharing content. If not, their readers will quickly seek out - and find - other brands that offer them the content they prefer. Column Five ’s infographic for Marketo , explains why publishing “bite-sized,” or “snackable” content is a popular (and effective) content marketing strategy.
Without a doubt, more companies are embracing the concept of “being social,” but with mixed results. Many B2B marketers are still wary about being too personal online. All marketing, whether B2B or B2C, involves people on both ends. Successful B2B social media marketing engages people as much as possible, regardless of the platforms they use.
Clickable hashtags started appearing on Facebook back in June, much to the delight of marketers…and the dismay of social media professionals. Initially, I joined the naysayers and braced myself for the onslaught of horrific hashtag abuse on Facebook. I must say, I have been pleasantly surprised.
Content marketing can be a great strategy to increase website traffic and raise brand awareness across the internet. While it is still a budding industry, there are key ideas to keep in mind in order to be successful.