Jennifer is the Director of Content and Copy Australia. CCA provides Consulting, Training and Workshops in Strategic Social Media, Digital Change Management Strategies and B2B LinkedIn.She writes for three Australian Marketing publications and has been published in the U.S. and Canada. She's the world's first"LinkedInologist" and helps ASX companies with Inbound online marketing strategies. She has guest presented for CFO's, CEO's and the advertising and legal professions. Jennifer has 20 years of marketing and management experience with ASX organisations. She has an undergraduate in Marketing and post graduate qualifications in Emarketing, Management and Training. She has taught Marketing at both Monash and Deakin Universities. She has now helped hundreds of clients how to leverage LinkedIn for business growth, personal and corporate branding. Her business, CCA grows business with integrated digital content and social media strategy. Using evidence based research we manage the new world of "Inbound Marketing." CCA use a strategic approach to online branding focusing on the use of LinkedIn for B-to-B brands and organisations. We assist organisations to leverage LinkedIn through learning, connection and transformation. We mitigate your brand's social media risk by empowering brand evangelists and the integration of social media policy. Connect with Jennifer @ http://au.linkedin.com/in/jenniferleebishop or email @ [email protected]