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Jennifer is the Director of Content and Copy Australia. CCA provides Consulting, Training and Workshops in Strategic Social Media, Digital Change Management Strategies and B2B LinkedIn.She writes for three Australian Marketing publications and has been published in the U.S. and Canada. She's the world's first"LinkedInologist" and helps ASX companies with Inbound online marketing strategies. She has guest presented for CFO's, CEO's and the advertising and legal professions. Jennifer has 20 years of marketing and management experience with ASX organisations. She has an undergraduate in Marketing and post graduate qualifications in Emarketing, Management and Training. She has taught Marketing at both Monash and Deakin Universities. She has now helped hundreds of clients how to leverage LinkedIn for business growth, personal and corporate branding. Her business, CCA grows business with integrated digital content and social media strategy. Using evidence based research we manage the new world of "Inbound Marketing." CCA use a strategic approach to online branding focusing on the use of LinkedIn for B-to-B brands and organisations. We assist organisations to leverage LinkedIn through learning, connection and transformation. We mitigate your brand's social media risk by empowering brand evangelists and the integration of social media policy. Connect with Jennifer @ http://au.linkedin.com/in/jenniferleebishop or email @ firstname.lastname@example.org
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@MrRyanConnors, Thankyou for your comment. I do agree, that this was omitted and a good pickup by you. Many, people have lots of LinkedIn connections but are unsure what or HOW to keep in contact with their connections. What many dont realise, is jut by making a small change to their personal/company profiles, they can alert their network of important changes in their business services, offerings and/or employees. Your point on linking Twitter with LinkedIn is a good one. And you can customise these messages by adding the #in twitter updates. Thanks @MrRyanConnors, you can connect with me via @Jenniferlb Appreciate your time responding here: Cheers Jen
Please let me know your thoughts. Surely with 4,000 reads and 1000 shares, someone has something to contribute, or perhaps, debate? Yours sincerely,
Jennifer Bishop (@jenniferlb Twitter).
Happy New Year LinkedIn wishes to you!! Glad you're utilising LinkedIn to its full advantage. Just to let any readers know, I'm really happy to answer any question re LinkedIn or other marketing issue raised in the article above.