Our Social Times
Social Media Consultant
I'm a Social Media Consultant at UK based social media agency, Our Social Times. I specialise in B2B content marketing, but I also have a keen interest in social customer service and Facebook advertising.
March 27, 2015
A few years ago the majority of brands concerned themselves with only a handful of social networks. Now, the likes of Instagram , Vine, Pinterest and Snapchat have joined the powerhouses that are Facebook, Twitter, YouTube and LinkedIn and established themselves as important marketing channels. But with so many channels available, which ones should we be using and how can we optimize our messaging to maximize impact?
February 17, 2015
Content marketing is often compared to dating. You wouldn’t say “will you marry me” after just one date, so you probably shouldn’t say “buy my stuff” as soon as someone lands on your website or follows you on Twitter.
October 10, 2014
Social media and email are two of the most popular and effective digital marketing strategies, but both are much more effective when used as part of an integrating marketing campaign. A new infographic offers 13 expert tips on how to create campaigns that run across both social media and email.
May 29, 2014
Social Customer Service seems to have finally reached a tipping point and is slowly being embraced by traditional customer service staff. It's increasingly a part of the contact center environment and often sits alongside voice, webchat and email. Yet, social media requires a very different approach to traditional customer service.
January 08, 2014
This new infographic from Sentiment identifies the key pain points that contact centers experience when ‘going social’. As well as reinforcing the view that social customer care is rapidly growing in importance for brands and consumers alike, it looks at why contact centres need to ditch the legacy...