I'm a Social Media Consultant at UK based social media agency, Our Social Times. I specialise in B2B content marketing, but I also have a keen interest in social customer service and Facebook advertising.
Content marketing is big. Really big. You won’t believe just how vastly, hugely, mind-bogglingly big it is. And that creates an equally big problem for content marketers – how do you make sure your content gets noticed?
A few years ago the majority of brands concerned themselves with only a handful of social networks. Now, the likes of Instagram , Vine, Pinterest and Snapchat have joined the powerhouses that are Facebook, Twitter, YouTube and LinkedIn and established themselves as important marketing channels. But with so many channels available, which ones should we be using and how can we optimize our messaging to maximize impact?
Content marketing is often compared to dating. You wouldn’t say “will you marry me” after just one date, so you probably shouldn’t say “buy my stuff” as soon as someone lands on your website or follows you on Twitter.
Social media and email are two of the most popular and effective digital marketing strategies, but both are much more effective when used as part of an integrating marketing campaign. A new infographic offers 13 expert tips on how to create campaigns that run across both social media and email.
Social Customer Service seems to have finally reached a tipping point and is slowly being embraced by traditional customer service staff. It's increasingly a part of the contact center environment and often sits alongside voice, webchat and email. Yet, social media requires a very different approach to traditional customer service.